National Breastfeeding Week

National Breastfeeding Week is in full-swing, running from June 20th – 28th this year. It’s a great opportunity for mothers, health professionals and advocates of breastfeeding to start a dialogue about breastfeeding and create awareness within their local communities.

You can find top tips and advice, as well as events in your area, using the hashtag #celebratebreastfeeding on social media, and we’ve also put together some breastfeeding advice, sure to be of use whether you’re a brand new mum or are experienced in feeding, as well as some products which might just make the task easier.


Breastfeeding Week - Sleeping Baby

Breastfeeding tips

Although it’s one of the most natural things in the world, when it comes to breastfeeding, there’s a lot to learn. If you’re daunted at the prospect of breastfeeding your newborn baby – don’t be! Take a look at our top breastfeeding tips to help you make the most of the experience for both you and your little one.

  • Get comfortable! Comfort is the key to breastfeeding – if you don’t feel good, then it’s likely your baby won’t either. Make sure your shoulders are relaxed.
  • Experiment with different positions. Every mother, and every baby, is different and there’s no one position which is better than the rest. Find out what works for you and your baby – check out this guide to breastfeeding positions from Baby Centre for some tips.
  • Get help! From other new mums to older family members, and from organisations such as the Breastfeeding Network and NCT, there are plenty of places for you to get breastfeeding advice, so there’s no need for you to go it alone.
  • Get a good latch. This is key for your baby to get a good feed. Take a look at this guide to breastfeeding to find out more about latching on.
  • Don’t worry! If breastfeeding feels uncomfortable or difficult at first, try not to get too concerned – it’s a new experience for both you and baby and can sometimes take a lot of practice to get it right.
National Breastfeeding Week - Twin Babies

Photo Credit: Michael Verhoef from Flickr

Breastfeeding products

From nursing bras to breast pumps, there are a lot of breastfeeding products out there, all designed to make your life easier. To help demystify things for you, we’ve put together a quick guide to some of the products you’re likely to come across.

Nipple shields

If your little one has trouble latching on, or you’re finding it uncomfortable, nipple shields such as these ones from Medela, may help. They can help provide relief from dry, cracked nipples, making a more pleasant experience for both you and your little one.

Breast pads

If you’re worried about leakages between feeding times, you can wear breast pads. These just sit discretely inside your bra to keep it dry and comfortable, and avoid any stains on your clothes. Breast pads are available from a wide range of babycare brands, including Lansinoh and Nurture Ultra.

Breast pump

You can’t always be around when baby’s hungry, and this is where a breast pump comes in. If you’re going back to work or spending a weekend away from your little one, a breast pump will enable you to collect your milk. It also means that your partner can take over some of the late-night feeds to give you a well-deserved break! You can choose from manual or electric breast pumps, for use at home or away. Not sure how to use a breast pump? Check out this handy guide.

Milk storage bottles

If you’re pumping your milk, you’ll need some bottles to keep it in. Buy bottles individually, or go for a breastfeeding starter kit, which includes a pump as well as bottles and sterilisation equipment.

Nursing pillow  boppy nursing pillow

Breastfeeding can put a strain on your back. A nursing pillow will help you support your baby in a position that’s comfortable for both of you. We have a great choice of styles here at Babies R Us, including this colourful floral design from Boppy.


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