New Maradona or New Diego is a title given by the press and public to promising Argentine football players in reference (and reverence) to Diego Maradona as a benchmark. Since Maradona retired, people have been anticipating someone to lead the Argentine national team to a World Cup final, like Maradona did twice.
As a consequence, very talented youngsters are quickly labeled as a New Maradona (for example Lionel Messi or Juan Román Riquelme), sometimes without any similarity in playing style (such as Franco Di Santo). The New Maradonas are predominantly players in attacking or advanced playmaking roles — forwards, wingers, or attacking midfielders.
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